Anita Gera founded Gera.Solutions in 2020, drawing on her experience of living and working as a consultant, coach and trainer in half a dozen countries, to help tell client stories.
Anita has a wide-ranging professional background, having worked in the publishing industry and as a journalist, writing on business topics. She also has extensive corporate training experience and has worked as a university lecturer for business and academic skills.
Having started and run companies and charities in more than one country, Anita has hands-on experience in international business, marketing, and branding. This makes her well-placed to ensure brand value integration for premium brands, so that core values are clearly transmitted on entry into new markets and verbal identity matches visual identity.
Anita recently co-founded a non-profit, Hague Explained CIC. Read more about the work this Community Interest Company does here
Based in the south of England, Anita spends much of her free time supporting a multi-national group of mothers who have lost custody of their children; she is happy to share their stories.
” It’s an old adage but even for brands, you never get a second chance to make that great first impression, so I help make it count.”