Expanding into a market that uses a different language from your first language may mean working with a translator to help you get your message across However, translators are not always the experts on evaluating what will work best in a particular market. Localisation and transcreation agents certainly take the local culture into consideration but we offer language integration: integrating your own corporate/brand values and identity into every message. So working with us ensures that all your communications, across all platforms, reflect the real you. Email us now for a free consultation.
You have a corporate and/or brand identity, perhaps designed by wonderful graphic designers, you’re instantly recognisable. But how do you and your partners talk about your business? How do your marketing teams, PR teams and even retailers describe your products/services? We can develop and implement a strong verbal identity for you, a corporate or brand language, that will help set you apart from your competitors with every word you say or write! Email us now for a free consultation.
You’ve got a great translation agency, perhaps you’ve been working with them for years now, or a multi-vendor strategy. Or you work with a large multinational provider who can cover all your needs in all your markets? Perhaps most of your language work is done in-house? Great! Whatever your choice, we’re not here to try and change it, but we can help you ensure that you are putting your resources to good use by providing you with unbiased evaluation of a random selection of your translated texts. We work with native speakers in your target area to see what they think of your messages and can evaluate how they are received by their target group at a human level. This means that, if there are any weaknesses you will know about them before they become problematic and you can raise them directly with your translation agency. After all, even the best translators are human, can make errors, or your company may not be coming across the way you really want it to. Get the help you need to ensure translations improve if necessary, before issues arise or complaints start. Email us now for a free consultation.
Not sure how we can help? We offer a free, no-obligation initial consultation during which we will take the time to understand what is important to your company and your brand before we look at how your communications are currently reflecting your image. Email us now!
We ensure your language is on brand and always has YOUR voice, with consistency in all your communications, whether B2B or B2C, written or spoken, on or offline. In this way, your corporate identity and values are always faithfully reflected across your diverse international and regional markets. With your help, your brand language will be cohesive, appropriate and powerful, meeting your linguistic needs. Our strong team has wide-ranging experience, from developing video voiceovers to crafting brand stories and writing engaging newsletters.
Language integration is at the top of the pyramid for a reason! Consistency across all platforms and messages, taking your corporate/brand culture and values into consideration as well as local/regional differentiation while incorporating elements of transcreation, localisation and translation.
Project re-worked to reflect and conform to local culture and norms; may or may not incorporate localisation.
Language is transformed to reflect and conform to local culture and norms, builds on translation.
Quality dependent on experience (not necessarily on qualifications!); can be very good for literature, general business letters; can build on machine translation.
Cheap: MT can be on your smartphone; great for working out what’s on a menu or what a historic monument is.
How sure are you that the language your translation agency or copywriters provide is really presenting you and your message as you wish to appear? As business and corporate language experts, we offer a unique agency vetting service: we evaluate your language providers, translation agencies and copywriters, carrying out bespoke QA so that you can be sure the message you want to give is being transmitted across all platforms, languages and markets. After all, we all know that once even a small amount of negative feedback begins, rescuing your reputation can be a real struggle. So get in touch and see how we can help you now!
The Gera.Solutions team of highly qualified and experienced specialists are based in the UK and around Europe and in the USA/Canada, ensuring that the languages we use are as current and colloquial as our clients require.
Our team includes branding and marketing professionals, journalists, editors, translators, copy writers, proofreaders, PR professionals, film industry professionals, ex-military and university lecturers.
Communication is what we do. We do it with:
Gera.Solutions works with clients to integrate corporate and brand language across all platforms and across different languages. We help you ensure that your communications deliver your intended message with clear and consistent wording. We help our clients choose the right language for those crucial moments in the corporate journey, from video voiceovers and website copy to holiday messages and advertising copy.
The Gera.Solutions team of marketing, branding and general business experts specialises in working in English and German but we are also able to offer language consultancy services in French and Spanish.
If you work in another language why not ask us, we may well be able to help. Email us now!
Anita – I founded Gera.Solutions to supply a range of premium language services to clients who wish to present a cohesive and consistent image across international markets, drawing on my experience of living on three continents and working in more than half a dozen countries around the world as a consultant, coach, and trainer.
Today, I and my multilingual team assist local and multinational companies across industries as diverse as media, publishing, manufacturing and education, ensuring language integrity by confirming that the language our clients use is the language best suited to reflect their corporate identity, company values and brand language.
Dan – I keep an overview of UK Operations for Gera.Solutions, ensuring comprehensive resource-planning and compliance with legal/financial, HR and Health & Safety, making sure that the company is consistently in a position to reflect the values and behaviours expected both by our clients and by our team. I have extensive experience in the corporate world, both in the UK and abroad.